The Standardisation Problem

Whatever you might think- translation is not an easy job. It takes a lot of time. And you need to have very good command on telugu. Moreover, how do you standardise words for the continually growing Information!? There are very few ways:

a. Govt Departments will standardise the words. This is largely done for education and official purposes. And most of the words are not popular and it will call for learning and specialisation from you as a writer.

b. Publications like Eanadu have started Journalism Schools to coin the “standard words” and circulate them among its journalists asking them to use such language. In spite of that, lot of regional reporting is very awkward and sub-standard. You can witness it in some of the News Channels. And even this way, one can not catch up with international media. You need to wait for such publications to coin phrases and popularize them.

c. A healthy way is to see that the words are coined and developed through Social Discussions in the normal course. That’s where I felt the Social Media such as blogs have a vital role in developing the language. However, this is not happening. The reasons are many, some of which I have tried to delineate in my blog. And when an ordinary person tries to express, a lot of English words are mixed in his/her language. This will further damage the language development. It will create a stage where one would come to the point of confusion in determining ‘what is Telugu language?’

It is at this point that I struck with the idea: “Why not try the mixed language itself?” and I noticed Sakshi is actually moving in that direction. With the deep pockets it has, it had started off with as much circulation as Eanadu itself. So, the way is already laid for the future. But, I am not sure if you really understand why this development should not happen through the minds with a sycophancy of the West. Well, I would just say, we will have to ‘think’ it in our own way again.

My Idea: Think on every topic that you find interesting in telugu blogs, including serious subjects like this one: Nabard presentation on Futures.

I really hated this Telugu NABARD man when I saw this post on Commodity Trading in English! And he is lamenting/ thinking about connecting the ‘farmer’ to the market!!!!! CNBC is now in Hindi. And we find it not necessary to discuss such issues in a Telugu blog! On the hand, look at the content in his Telugu blog! The standard non-issues all over again like Saibabas, TV programs, nostalgia issues etc.

In a way I do know his problem too; he can not think those subjects in telugu. It is in such area, I would say, one should not bother about the chastity of the telugu being written; It is better to keep the thought flowing in the mixed telugu that we are all used to.

And with the likes of ‘Sarath’ Kalam: I never meant to disgrace the subject matter of his Rasajna – Not even in my previous post. I surely have a different point of view on the matter/concepts of Sex but it surely does not try to stampede on others. However, my whole issue with the Telugu content is that it gets heavily tilted to one side only. And there is no point lamenting later that we can’t sell a single weekly in the lines of Frontline; “every thing has to be with a cover page of the telugu heroines or may be in future with gays like Allu Arjun (one of my friends feels heavily that Allu Arjun is a gay)”

The case is similar with my other fellow bloggers who are heavily into Sahityam alone. All of them,at best , can kill this language.

So, irrespective of my status or platform, I still venture out to plead you. Please think in Telugu blogs ; language will develop on its own. The languge and the thought both develop togather. One need not standardise language for its development. The objectives for standardisation and its subsequent  customisations are different and have to be market driven. Market is Us – Telugu people. Standardisation comes after we develop the language with various thoughts.

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